East West

DESIGN BRIEF

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Name

“East West” is intended to convey that they cover the U.S. with locations in GA and CA (and others), as well as the West - U.S., Europe... and the East - Asia.

 

Current:

• - What’s working? Uhm... nothing?

 

Equity

• Red arrow? Nope. Kill if think so... keep somewhere if you think so

• Red? Nope. Could stay or go - your call

• Not married to any element - red could stay... but only if DA says so

 

The lockup:

• Design | Manufacturing | Logistics

• Not married to any element separating the three

• Logo should work with and without the lockup

 

Primary applications:

• Website

• Email signature

• Business card

 

Holding device?

• Currently use a white oval sticker - for shipping on cardboard boxes

• The cardboard box is a thing... The don’t/won’t spec a special box - they’ll just be cardboard.

• Either the logo has to be in a holding device, or they need another (they print them themselves) sticker - could be square, oval, whatever.  Probably not an issue at all

 

Revolution vs Evolution 

• Revolutionary

 

Wordmark vs pictorial/icon

• Either