Sculpture

DESIGN BRIEF

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POSITIONING STATEMENT

Primary Audiences:

• Owners of bars and restaurants General and senior managers of bars and restauran
   

Secondary Audiences:

• Existing franchisees

• Prospective franchisees

• Industry experts, trade media

• Language Markets

• The brand will be English-based

• While English-based, the words and ideas will be selected for a global market – seeking to avoid words, letters, letter-chains known to be problematic and US-centric colloquialisms

 

NUTS & BOLTS

The “Expert Personal Service” brand point-of-difference

 

Communicate how NewCo is providing real solutions to real business needs through a

dedicated, hands-on team of experts who are:

 

• Professionally trained and locally invested – in the bar, not on the phone  
   

• Real industry experts with real experience behind the bar
   

• Focused on the details – the inventory, the P&L – to let the owners focus on what they do best
   

• Providing highly accurate inventories, precise data – reliable and actionable insights
   

The “Peace of Mind & Clarity of Vision” brand benefit